Raptors Holiday Pack

The Toronto Raptors came to us in need of apparel art for their 30th anniversary campaign. Our challenge for this project was to celebrate holiday themes while embodying the Raptors brand and messaging.

We landed on a dramatic winter scene featuring The Raptor mascot on a snow-blower as they cake a wall with WE THE NORTH. The illustration includes various easter eggs such as a hoop on the garage and claw marks on the snow-blower. Overall, an amusing piece of art which was printed on sweaters and given away as part of game-ticket bundles.