NHL on Sportsnet

In collaboration with Rogers Creative Group, we had the opportunity to develop a number of hockey illustrations for NHL on Sportsnet’s 2021-22 campaign.

The objective was to create an engaging a series of background graphics for digital marketing, out-of-home advertising and merchandise. The final creative has an energetic street-art aesthetic, featuring expressions like “Every Night Is Hockey Night” and “My Driveway Is My Arena”. A number of spot illustrations were location and team specific, such as Connor McDavid’s face for Edmonton based advertising and Auston Matthews’ Mustache Wax in Toronto.

ClientRogers Sports and MediaServicesIllustration, Digital Marketing CampaignYear2021

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