Stella Artois Terrace

The Stella Artois Terrace at Woodbine Racetrack is one of the more unique patios in all of Toronto and the GTA. Located on the third floor of the grandstand and overlooking the racetrack, the patio experience received a fresh-new look, food menu and beverage program in 2022. In collaboration with teams at Stella Artois and the Woodbine, we had the opportunity to design the takeover of the space. This large-scale project included brand identity development, illustration for large format wall graphics, wayfinding signage, menu design and digital marketing assets.

ClientWoodbine Entertainment Group + Stella ArtoisServicesIllustration, Print, Experiential Design, Digital Marketing CampaignYear2022