NHL on Sportsnet

In collaboration with Rogers Creative Group, we had the opportunity to develop a number of hockey illustrations for NHL on Sportsnet’s 2021-22 campaign.

The objective was to create an engaging a series of background graphics for digital marketing, out-of-home advertising and merchandise. The final creative has an energetic street-art aesthetic, featuring expressions like “Every Night Is Hockey Night” and “My Driveway Is My Arena”. A number of spot illustrations were location and team specific, such as Connor McDavid’s face for Edmonton based advertising and Auston Matthews’ Mustache Wax in Toronto.