NHL on Sportsnet

In collaboration with Rogers Creative Group, I had the opportunity to create a number of hockey illustrations for NHL on Sportsnet. The objective was to develop an engaging a series of assets for digital and social media promotions, out of home advertising and merchandise.

The final creative has an energetic and gritty aesthetic, featuring campaign expressions like “Every Night Is Hockey Night” and “My Driveway Is My Arena”. A number of spot illustrations were location and team specific, such as Connor McDavid for Edmonton based advertising and Auston Matthews in Toronto.

ClientRogers CommunicationsServicesIllustration, CampaignYear2021

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