Adidas x Edmonton Oilers

In early 2023, I had the great pleasure of teaming up with Adidas, Ice District Authentics and the Edmonton Oilers on a digital marketing campaign to increase jersey sales at the Oilers Store. Working with this trio, the campaign features static hockey player illustrations that promote the Oilers home, away and alternate uniforms. Along side illustration, the project scope included key message development, storyboarding and the building of various assets for both animated and static ads. Overall, a vibrant campaign to fire up Oil Country!